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What is with all of the personal injury lawyer billboards in South Florida?

Posted by Matthew Waring | Apr 01, 2020 | 0 Comments

South Florida can be a profitable place to practice personal injury law. As a result, a lot of personal injury lawyers have been attracted to South Florida and competition among lawyers for personal injury cases is fierce. Most personal injury cases involve car accidents so its logical that billboards - which target drivers and passengers of motor vehicles - are widely considered a good way to optimize ad spend. 

The Florida Bar regulates lawyer advertising. Generally, lawyers are allowed to run advertisements such as billboards that include the following information: a plain photo of the lawyer, office location, practice area, phone number, website, name of the lawyer or firm, and a common greeting [Rules 4-7.20(a) and 4-1.6(b)]. As a result, many of the billboards in South Florida are iterations of very similar information. 

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Matthew Waring

Matthew Waring is a personal injury attorney and business owner who has recovered millions of dollars for injury victims in South Florida. Matthew is on a mission to help everyday people overcome their injuries and recover physically and financially after an accident. You can reach Matthew day or night at Tel:(954)-388-0646.

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